Our People

We’re only as good as our people and we offer a bright band of distinct talent, whether they be designers, strategists, photographers, film makers, project managers or writers.

As an independent agency, every one of our clients benefits from our undivided attention, with direct access provided to the experience, insight, creativity and skills of our directors and designers.

At the same time you’ll have the backing of a team that’s large enough to make big things happen.

Mark Jory – Founder/Owner

In 1993, Mark established the agency in London. 24 years later, the business continues to expanded internationally gaining an enviable reputation within the design industry.

Mark continues to lead one of the businesses specialist sectors, hospitality, with over 20 years experience consulting with global brands such as Marriott International, Raffles and Four Seasons, as well as independent hoteliers such as AB Hotels, The Wellesley and most recently a new brand that Latitude are launching, Patina Hotels & Resorts out of Singapore.

Now with a formidable team in place around the world, Mark is also able to afford more time behind the lens shooting for a number of the companies clients.

Tony Lorenz – Consultant


Tony is an accomplished brand consultancy leader bringing over 20 years rich experience both client side and agency side on the creation, management and implementation of brands. Tony brings a truly holistic understanding of how brands are strategically conceived and creatively brought to life in both 2D and 3D across all key customer touch points from brand identity, marketing communications, brand environments to wayfinding. He has worked with a diversity of clients in consumer, business and non profit sectors including Apple, Eurostar, Fitness First, FVB, John Lewis, Movenpick, Nike and Whitbread.

Zak McKinven – Managing Director, UAE

Zak is a Chartered Marketer with 20 years senior branding and integrated communications. Vastly experienced in driving growth from leading brand strategy and implementation for pillar GCC companies at one of the most awarded marketing consultancies in the region, to senior strategic lead for global brands for the largest marketing communications network in the world.

Key clients include Cathay Pacific, Emirates, Emaar, Dubai Holding, Meraas, Lego, AXA, FGB, Unilever and GE.

Ian KilohGroup Creative Director

Ian has over 20 years experience and a track record of leading teams to deliver attractive and effective work at the highest level. Both highly strategic and conceptual, he finds big ideas and elegant solutions that live in a wide range of media and touchpoints (print, digital, campaign, environmental and experiential). He has a history of C-Suite client engagement for some of the largest firms in the UK, Europe and Middle East. Ian is passionate about creativity and the business transformation it can bring.
 

Clients include Arcadia Group, British Airways, Bonhams, Cadogan Estate, Channel 4, EDF, Emirates, Goldman Sachs, Grosvenor, IHG, Land Securities, Lend Lease, Natwest, Qatari Diar, Qatar Museums Authority, Quintain, RICS, Rio Tinto, RSPCA, Sistema Telecoms (Russia), The Shard, Three, Transport for London and World Monuments Fund.

San-San Chan – Managing Director, Europe

With foundations in brand and brand communications in some of London’s top agencies (Lambie- Nairn, Moving Brands and Construct), San’s experience covers the management and delivery of successful branding programmes across a wide range of sectors, media and geography. Hands-on and creative/strategic navigation of a cross-functional team often scattered across the globe, her responsibility is to support the client throughout, and often beyond delivery. Clients include Rolls Royce, FIFA, Hewlett Packard, The Maybourne Hotel Group, BBC, ITV, British Telecom, Nokia, Mulberry and Harvey Nichols.

Anna Sangha – Designer

Anna has over 5 years experience working within the creative industry, a tenacious approach combined with a passion for developing brands has contributed to her skills. Having created numerous successful, reputable international brands in such a short space of time, Anna has a creative flair and a keen eye for detail and precision. Clients include: Drake & Morgan. Emaar, Four Seasons Hotels & Resorts, Meydan Sobha, Pernod Ricard, Solidere International, The FA.

Peter Hughes – Production

With over 13 years of experience in design, Pete is a specialist in creative artwork. On the production side, as well as hands-on detailed design and preparation of production files, Pete oversees the delivery of output from the studio (print, digital or moving image). Ranging from impressive large-scale hoardings, packaging to beautiful commemorative books, Pete is also skilled in digital photographic retouching and special finishing techniques ensuring high quality production values throughout all deliverables. Clients include Marriott Hotels International, Armani Hotels, AB Hotels, Raffles Hotels & Resorts, Emaar Hospitality, Hand Picked Hotels, Regus Worldwide and Tesco.

Samantha Beaumont – Senior Account Director

After reading Law, 12 months of travelling and a Master of Arts in International Development, Samantha discovered her passion for the creative industry. Beginning as an intern 8 years ago Samantha now heads the account management function of Latitude Dubai. Her exacting standards ensure the smooth running of all projects she oversees across the business.

Charlotte Lee – Senior Account Manager

Having worked in client servicing for the last 8 years Charlotte is an efficient and meticulous account handler. Her positive attitude, approachable persona and strong organisational skills mean her projects are always completed 
to the very highest standard and client expectations are constantly exceeded.

Niki Board – Account Manager

Niki brings 6 years of client servicing experience to Latitude. Her role in brand implementation within Latitude Dubai is pivotal. Niki's agile and conscientious approach, combined with her natural ability to build relationships ensures all client needs are met and projects are delivered on time and on budget.

Peachy Baliton – Accounts Assistant

Peachy’s accuracy and punctuality with deadlines is second to none, and both these skills are central 
to the Dubai office running like clockwork. Her instinct for knowing exactly what needs to be done, and when, makes Peachy an invaluable member of our team.

Phil Carr – Creative Director

Gifted with an outstanding ability, seldom seen in the industry, to instinctively understand the exact creative requirements from either the most complicated or simplest of briefs, Phil’s vision consistently transforms into exquisite design, making the entire creative process both efficient and effective. Quietly-confident, with a genuine talent, Phil ensures the creative integrity
of all projects.




Hind Houssein – Arabic Senior Designer

Hind brings a fresh approach to 
our creative studio, as our specialist in Arabic crafting, she oversees all Arabic projects and has a passion for calligraphy. Hind works across 
a range of accounts and has built 
an enviable client list including Jumeirah Group, JW Marriott,
Syria Ministry of Tourism, Emaar Hospitality, LG, Arab Bank, Grohe, Syria Trust & Technoline.

Ryan Hartley – Senior Designer

Ryan’s ability to bring brands to life with his creative and strategic vision is exceptional. An invaluable member of the creative team, with branding and advertising experience spanning across both print and digital platforms.

Mareena Khawar – Midweight Designer

Mareena is deeply passionate about the world of design, art and photography, brining a fresh energy to every project she works on. Self-disciplined and unwaveringly focussed, she has invaluable experience working on a range of clients from governmental to corporate.

Caroline Carr – Production Head

Caroline is Head of Artwork. With 20 years of hands-on experience she is the gatekeeper of quality and excellence, responsible for finalising and executing all creative assets 
for our clients and partners. 
Her skills are literally unparalleled.

Mitchell Acreman – Senior Artworker

Mitchell’s common-sense approach and ability to think laterally, ensures that every project under his control is fully delivered, and to the highest of standards. With a strong ability to work well under pressure coupled with an unrivalled team spirit, Mitchell is a true asset 
to the team.

Héléne Lavallard – Business Director, Asia

A French-German national and an École hôtelière de Lausanne alumnus, Helene has over 13 years experience working in various sales and marketing roles in the luxury hospitality industry. Helene has worked for prestigious hotels like the Beau-Rivage Palace Lausanne, the Ritz Paris, the Ritz London and TAJ 51 Buckingham Gate Suites and Residences in London. Prior to moving to Singapore, Helene worked in London for Club Quarters, a private hotel group with 15 city-based properties in the US and London. She was a key member of the team responsible for opening Club Quarters, Trafalgar Square, early 2007. She now enjoys the new challenge of establishing Latitude in Singapore bringing her operational hotel background to the branding agency and developing those synergies to offer enhanced customer experience.

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