Latitude Agency

Approach

The most successful brands have one thing in common – difference. They find their niche & then target their communications directly at the people who matter: the customers, employees or business prospects.

Once we've identified your brand's creative essence, we'll express it with conviction – using print & online media to make your communications speak with one voice. Our ideas are not hidebound by media, by a 'house style', by borders or language. Instead, we'll find the most effective way to get your message across, maximising your impact & your investment.

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  Briefing

  This is the first & most important step in any successful communication. It is here that we get to the root of your challenge, explore the options & hone your strategy. We'll ask questions, research your market, audit your competitors & can even arrange focus groups with your customers or employees. Once the foundations are in place, we build.
  
  
  
   
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  Strategy

  Brands forge connections between businesses and people. We create, refresh and reinvigorate brands from the ground up, then develop guidelines and tools to help them thrive. A strong brand is a living, breathing entity. So, once your identity is created, we can develop intuitive tools to make sure implementation is quick, flexible and cost effective.
  
  
  
   
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  Design

  Great ideas begin with curious minds. They finish as perfectly crafted projects that make a brand shine in all the right places. It could be pure design or a fully integrated campaign. Whatever a particular brief dictates, we tailor our style and pool our skills to suit, bringing your vision to life. That is what keeps it exciting. And why many clients have remained for over 15 years.
  
  
  
   
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  Project Management

  Unfortunately, the pieces don't just miraculously fall into place, so our team of project managers make sure every element is planned to the last degree. Being natural sticklers for detail, we make sure everything is thought through & delivered on time, whether we're working with paper or pixels.
  
  
  
   
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  Media Planning

  Even the world's most beautiful design or eye-catching ad is worthless if it doesn't reach your audience. So while we're crafting your campaign, we'll also work with our media partners to make sure it 'wows' the people that matter. We'll book media space, explore click through conversions, capture data & analyse results. Most important of all, we'll get your brand where it needs to be.
  
  
  
   
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  Digital

  Technology opens up exciting avenues for communication and interaction. Our team is well versed in everything from eCommerce to eBrochures, SEO to social media.