Latitude Agency

Latitude Vancouver was recently brought on board to assist the Tourism Industry Association of British Columbia (TIABC) with revising their identity as a part of their “Reset” business strategy. The objective was to create an identity that would reflect the positive changes happening within the Association and overall tourism industry; to create a symbol of unity; as well as reflect the beauty and vibrancy of British Columbia. The new logo was unveiled by Sung Van, Creative Director at Latitude Vancouver, at the recent B.C. Tourism Industry Conference in Victoria, BC. The brand will continue to be rolled out in 2012.

Shelley Mashford joins Latitude Vancouver in a strategic marketing capacity, bringing over 16 years marketing experience, and 10 years as owner of a marketing communications company in the lifestyle and hospitality sector. Shelley excels in launching large partner, loyalty and direct marketing campaigns and she looks forward to bringing her skills to Latitude.

Latitude Vancouver designs identity and website for Velo-City Global Vancouver 2012 Conference, the premier international cycling conference in the world. Vancouver will host the hugely popular Velo-City conference, which offers the opportunity for participants from around the globe, including politicians, professionals, academics, businesses and bicycle user representatives, to showcase and share what they have learned about designing and encouraging the design of cycling into city structures. As such, it is Latitude’s task to create an identity and marketing materials including the website that captures the attention of a wide audience and also places Vancouver as the hosts of this prestigious conference.

'Vancouver studio designs identity for BC government's initiative to tackle child and youth mental health' A new government organization providing information and resources for child and youth mental health, Kelty Mental Health Resource Centre, needed an identity. The objective was to create a distinct logo and look that would help launch this important service. "Through our experience in the health services sector, we have learned the importance of using imagery and visual elements that communicate positive outcomes, rather than illness and suffering. We sought to develop a strong, positive identity that could evolve as a symbol for child and youth mental health. Our creative team developed a logo featuring a brightly coloured pinwheel – an image associated with happiness, youth and innocence." says Sung Van, Creative Director for Latitude Vancouver.

Marrakech is fast becoming the new leisure destination. As part of an ongoing relationship with The Address Brand, the agency was briefed to work with the developers of this unique destination to develop a sales and marketing platform for the development.

Chip Stuckmeyer joins Latitude as Global Sales Director, providing Latitude with a base in the U.S. out of Orange County, California. A proven leader in the hospitality industry, Chip has over 30 years experience of global marketing and sales expertise holding senior positions with Marriott in California, Washington, D.C., London, and Macau. Chip has worked in marketing and sales leadership positions among Marriott’s largest and most prominent hotels during his career with Marriott, giving him extensive knowledge in the development of positioning and branding strategies for different parts of the world.

Latitude have recently created new branding for a women's centre in Covent Garden - BHive, a collaboration between Lynne Franks and Regus.

Latitude was recognized twice at the recent MIMA (Meetings Industry Marketing Awards) for its work with Marriott, who walked away with silver and bronze awards. The “Stand Out from the Crowd” campaign and “One For You” follow up offer featured strong and distinctive visual imagery to promote the Marriott brand in print, online, e-shots, belly-bands, PDFs, leaflets and newsletters.

We secured our first new client in Abu Dhabi in October, the Al Raha Beach Hotel. Our first project was to review the hotels Newsletter sent out as a bi-monthly edition. After a great response to this first project from both the client and its customers, we are now reviewing other design projects for the hotel as the relationship continues.

We have created an initiative to enhance the Marriott experience by launching a fully interactive e-brochure for Marriott Resorts. Users can create bespoke eBrochures tailored to their specific interests, and save to their desktop or email to a friend. Create your perfect break at resortsbymarriott.com.

The 3rd Innovation & Design awards took place on Monday 27th April at the Renaissance Chancery Court, London. Jory & Co were involved from inception, planning and ensuring Marriott received optimum exposure from their sponsorship activity. This year’s event was bigger and better than ever! Presenters included Lloyd Grossman, Simon Calder, and Rt Hon Tessa Jowell MP. Among the winners were Philippe Starck, Qantas and Lord Foster & Partners. Check out all the winners here:

Regus - one of the world’s largest providers of workplace solutions - approached the agency to create a new brand for their retail product, Regus Instant, which launched in WH Smith’s stores nationwide in March.

Emaar Hospitality Group’s vision is to be recognized as the premier global provider of personal, innovative and memorable lifestyle experiences. They have chosen Latitude to increase the visibility of their diverse portfolio of hospitality brands including the Award Winning Address Hotel and Resorts brand both in the UAE and its overseas developments. The agency has also help launch the Armani Hotel and Resorts brand in Dubai and is currently working on a number of Food & Beverage branding initiatives.