Latitude Agency

Latitude Vancouver was recently brought on board to assist the Tourism Industry Association of British Columbia (TIABC) with revising their identity as a part of their “Reset” business strategy. The objective was to create an identity that would reflect the positive changes happening within the Association and overall tourism industry; to create a symbol of unity; as well as reflect the beauty and vibrancy of British Columbia. The new logo was unveiled by Sung Van, Creative Director at Latitude Vancouver, at the recent B.C. Tourism Industry Conference in Victoria, BC. The brand will continue to be rolled out in 2012.

Shelley Mashford joins Latitude Vancouver in a strategic marketing capacity, bringing over 16 years marketing experience, and 10 years as owner of a marketing communications company in the lifestyle and hospitality sector. Shelley excels in launching large partner, loyalty and direct marketing campaigns and she looks forward to bringing her skills to Latitude.

Latitude Vancouver designs identity and website for Velo-City Global Vancouver 2012 Conference, the premier international cycling conference in the world. Vancouver will host the hugely popular Velo-City conference, which offers the opportunity for participants from around the globe, including politicians, professionals, academics, businesses and bicycle user representatives, to showcase and share what they have learned about designing and encouraging the design of cycling into city structures. As such, it is Latitude’s task to create an identity and marketing materials including the website that captures the attention of a wide audience and also places Vancouver as the hosts of this prestigious conference.

'Vancouver studio designs identity for BC government's initiative to tackle child and youth mental health' A new government organization providing information and resources for child and youth mental health, Kelty Mental Health Resource Centre, needed an identity. The objective was to create a distinct logo and look that would help launch this important service. "Through our experience in the health services sector, we have learned the importance of using imagery and visual elements that communicate positive outcomes, rather than illness and suffering. We sought to develop a strong, positive identity that could evolve as a symbol for child and youth mental health. Our creative team developed a logo featuring a brightly coloured pinwheel – an image associated with happiness, youth and innocence." says Sung Van, Creative Director for Latitude Vancouver.