Archive   2016 / 2015 / 2014

The Patina, Capitol Singapore

The opening of this flagship hotel marks a landmark moment for Patina Hotels & Resorts. Having created the group brand back in 2012, this property will embody the vision to create unique experience for its guests and establish a new icon for Singapore.

Latitude developed and produced the primary pre-opening communications for the hotel, from marketing and advertising to in-room collateral making sure they deliver on the hotel’s vision to provide intuitive, bespoke service that enhances and inspires its guests experience.

A celebration of difference, of freedom and of life lived to the full is expressed in the harmonious design and tone of each deliverable to capture the authenticity of the location and local culture.

Take a look at the work here.

Posted by Singapore

Yas Mall

Latitude created the brand for a new kind of retail experience that not only serves as a flagship for Yas Island but also transforms the Abu Dhabi retail landscape.

Yas Mall is a retail development by Mubadala Development Company and the developer Aldar, targeted at local residents/multi national families, as well as tourists to the UAE and potentially Dubai, it sits within 20 minutes commute of Yas Island.

A vibrant and welcoming destination brand that reflects the Mall’s architectural blueprint of generosity of space, light and accessibility embodied through instinctive navigation through an outdoor-feeling indoor space. Its unparalleled experience is on target to attract over 20 million visitors to its quality retail and leisure tenants, including many firsts in the region.

Take a look at the work here.

Posted by Dubai

New faces at Latitude

A great start to the year for Latitude as new members join our team. Say hi or "Al Salam Alaicom" to Hind Houssein our latest member of staff in the Dubai offices…She brings 12 years of brand experience and her first language of Arabic to strengthen our ability to design in Arabic…In her first two weeks she has managed to create two new iconic hotel brand marques for clients in Doha and Dubai.

See the whole team here.

Posted by Dubai

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