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Country Clubs

Marriott currently manages and operates 11 Hotel & Country Clubs in the UK & Ireland, with even more in the pipeline.

They are a diverse collection of unique venues for both business & leisure, all nestled within superb locations across the UK & Ireland – & complete with a championship golf course.


 

Branding


 
Testimonial
"Latitude continue to evolve the Marriott brands within the UK and Ireland producing striking, stylish creative to cut through the communications clutter. Marriott and the agency work together as a team. I feel that like all good agencies they live and breathe our brands."
Osama Hirzalla, Regional Vice President Of Brand Marketing UK Ireland Middle East & Africa - Marriott International
 
 

  • Objective
    To create a collection of 11 individual & distinct identities for Marriott’s Country Clubs across the UK & Ireland.
  • Proposition
    With such a unique set of properties, we needed to draw on the historic nature of some while bringing out the contemporary feel of others. However, we had to keep in mind the need for the identities to work together and complement one another.
  • Solution
    Careful research into local history & symbolism culminated in a series of crafted identities illustrated by Chris Mitchell. We have since reviewed the club’s printed collateral, signage & merchandise in line with their new identities.
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