Jory & Company

Merchant Gourmet

Merchant Gourmet is the retail brand for Leathams – a UK-based specialist food service company.

The essence of their brand is the product itself. Unique & exciting gourmet foods, sourced from around the world & distributed via the main high street chains in the UK.

Branding

• Objective
  To create an umbrella brand device & branding system that could be applied to a variety of packaging formats & materials.
• Proposition
  Through the branding, we needed to reflect the premium nature of the products & evoke a sense of travel & excitement.
• Solution
  The branding device perfectly captured the essence of a bygone era – one of travel & discovery. This was then applied across a range of products & packaging for a unified look & feel.