Jory & Company

The Shelbourne

As a national treasure built in 1824, The Shelbourne Hotel has been magnificently restored over the past two years, re-establishing itself as Dublin’s place to be seen.

Central to the atmosphere of this grand dame are the hotel’s restaurants & bars, where Dubliners rub shoulders with high-profile politicians & famous musicians alike.

branding

• Objective
  Our role was to re-craft The Shelbourne’s heritage logo while also incorporating the Renaissance brand. This, while retaining its brand integrity as the famous Shelbourne Hotel.
• Proposition
  We revived the hotel’s identity and developed all-new food & beverage identities through interior photography – art directed & partially shot by Mark Jory – & a whole range of on brand marketing.
• Solution
  A revived hotel identity, new food & beverage identities, new interior photography, art directed & partially shot by Mark Jory, & new core print collateral all on brand to Renaissance guidelines.