Latitude Agency

uCreate

In a competitive global market, consistency is key. uCreate is an intuitive online tool that enables our clients, such as Marriott Hotels, to create uniform, on-brand communications.

This interactive and easy to use system gives branding & marketing teams the ability to develop an array of assets, quickly and without specialist knowledge.

Brand Asset Management System

• Objective
  To create a system that allows brand guidelines to be applied globally – one that’s easily adapted to local formats & can be used in multiple languages. As well as saving time, this software was developed to reduce the cost of management and production.
• Proposition
  We devised a system that could be freely accessed and used by the hotel industry. We provided flexible artwork templates & the ability to update the system with new photographic imagery. These could be used to create anything from postcards to posters, door hangers to fliers..
• Solution
  uCreate is a cross platform web application that provides hotels with consistency through layout, tone of voice & photography. Templates are both flexible and easy to edit, allowing hotels to customise layouts. At the same time, the centralised print service helps maintain over-arching quality control.