Latitude

Madeleine

Objective
We were asked to develop a new Parisian café-style brand. The client wanted a turn-key branding solution that would work with further expansion plans both in the UAE and overseas.
Proposition
Taking the essence of café culture as our starting point, we created mood boards, tone of voice and a strong visual identity platform for the brand, all characterising French style and culture.
Solution
We created a free-flowing identity, which encompassed a comprehensive set of brand guidelines detailing the mood and interior style of the brand, as well as a toolkit of artworks for suppliers.

Categories

09.11.2011
‘Reset’ for TIABC
Latitude Vancouver was recently brought on board to assist the Tourism Industry Association of Briti...
22.09.2011
Shelley Mashford Joins Latitude
Shelley Mashford joins Latitude Vancouver in a strategic marketing capacity, bringing over 16 years ...
27.04.2011
Velo-City Global Vancouver 2012 Conference
Latitude Vancouver designs identity and website for Velo-City Global Vancouver 2012 Conference, the ...
22.11.2010
New Identity for Kelty
'Vancouver studio designs identity for BC government's initiative to tackle child and youth mental h...
22.11.2010
Marrakech
Marrakech is fast becoming the new leisure destination. As part of an ongoing relationship with The ...
22.11.2010
Latitude opening in California
Chip Stuckmeyer joins Latitude as Global Sales Director, providing Latitude with a base in the U.S. ...
19.11.2010
Latitude create BHive brand for Regus
Latitude have recently created new branding for a women's centre in Covent Garden - BHive, a collabo...