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Four Seasons Hotel
- ObjectiveThe Four Seasons Hotel Vancouver wanted to attract more weddings to their flagship downtown hotel. The purpose of this brochure was to introduce prospective brides and grooms to the Four Seasons Hotel Vancouver and tell the story about what the hotel has to offer for an ideal wedding.
- PropositionWe recommended to the client that this brochure should be an elegant alternative to the standard folder with insert sheets information package. It needs to stand out and reflect the Four Seasons Hotel Vancouver’s position as a distinctly superior wedding venue.
- SolutionUsing full colour photos from real weddings held at the Four Seasons Hotel Vancouver, the brochure is authentic, warm and personal. The square format, translucent envelope and waxed metallic colour seal are arresting. The brochure exudes quality. Instead of providing comprehensive details, it delivers an emotional pull. The tagline, Ever After…Starts Here, builds on the romance and promise of a dream wedding.
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