Latitude

Grosvenor House London

Grosvenor House, A JW Marriott Hotel is one of the world’s largest & most famous luxury hotels, based in the prime location of Park Lane in London’s Mayfair.

The hotel has just completed a multi-million pound renovation & restoration. This includes a full refurbishment of all restaurants, guest rooms, health facilities & public areas.

Launch Collateral

Testimonial

"As always, they have been quick to respond to questions and changes that we have needed. Our eNewsletter was used to announce the re-brand of the Hotel to our client database and we quickly received very positive feedback from a variety of sources and a number of event and group leads as a direct result."

Vicki Richards, Director of Sales and Marketing - Grosvenor House, A JW Marriott Hotel

Objective
The agency were appointed to lead & co-ordinate the re-branding of Grosvenor House, to sit in line with the Marriott JW brand.
Proposition
Keeping the brand & tone of voice consistent across all their communications was vital. So we developed an entire suite of collateral – both e-commerce & print – that incorporated the hotel’s signature rose theme, & used photography to complement the existing brand.
Solution
The project was a huge success & was delivered on time & on budget – all thanks to our close working partnership with the client.

Latitude Agency

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Grosvenor House London

Launch Collateral