Latitude Agency

British Columbia Lung

British Columbia Lung Foundation – Quit Now Website

 

 

• Objective
  This website, run in partnership between the BC Lung Association and the BC Ministry of Health Services, was set up to help people stop smoking. It needed to be both accessible and informative – providing extensive resources, advice and information, without being overwhelming.
• Proposition
  We determined that simple navigation features and an unintimidating look were essential. The site had to evoke images of health and hope.
  
• Solution
  The new site www.quitnow.ca contains multiple aspects including videos, social media and resources for health professionals, as well as more informal tips and stories. It’s an interactive site that aims to engage individuals by encouraging them to join chat forums, call for information, share their experiences and enter contests. And thanks to our Content Management System, the client is able to maintain and update the website regularly.