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Royal Automobile Club
The Royal Automobile Club is a private member’s club steeped in over 100 years of history & tradition.
The RAC has two clubhouses – one in London’s glamorous Pall Mall & the other within beautiful Epsom countryside. It provides excellent banqueting, dining, accommodation, golf & sporting facilities for all its members.
Christmas Hamper 2008
Testimonial
"From initial brief to final sign-off, working with the agency has been a breeze. A tight-knit, professional and friendly team, who immediately understood my organisation and its aims - making my life a whole lot easier. Expert project management, creativity, intelligent innovative design with efficient execution, and on budget."
Charlotte Gray, Communications Executive - Royal Automobile Club
- ObjectiveRAC wanted to devise marketing that would promote the club’s 2008 Christmas hamper. The design needed to reflect the luxury, hand selected products & reinforce the value & added benefits of membership.
- PropositionAs a non profit organisation, RAC had a limited budget to work with. So, we kept costs low & commissioned photographs with enticing product descriptions to form the basis of the brochure. To deliver maximum value, we also used these images to create a range of postcards and gift tags.
- SolutionWe produced a stylish yet simple design within RAC’s budget. The finished brochure was in keeping with the club’s traditions, with an added contemporary twist – the perfect boost for an extra special Christmas treat.
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