Jory & Company

PwC

PricewaterhouseCoopers is one of the world’s largest professional services firms employing over 146,000 people in 150 countries.

PwC offers industry-focused services in the fields of assurance, tax, human resources, transactions, performance improvement & crisis management.

FTSE 250 Online Branding Campaign

• Objective
  To develop a branding initiative aimed at the UK top 250 companies in the UK. We also had to work in with the PwC inhouse team of developers.
• Proposition
  We need to talk directly to the top 250 companies. These companies are largely represented by key individuals, masters of their own destiny. We needed to create a platform to engage these dynamic individuals.
• Solution
  An online campaign was developed 'driving ambition'. The client was portrayed as the driver & PwC navigator, steering the client through the difficult terrain of business.