Latitude

Resorts by Marriott

Objective
To create awareness of Marriott Resort hotels with an experiential product, highlighting the luxury and aspirational nature of the resorts, as well as the diversity of their locations.
Proposition
The use of evocative imagery was central to increasing brand awareness, and the internet is the leading distribution method for reaching the widest possible audience in the most cost effective manner.
Solution
Instead of printing the Resorts brochure we created an eBrochure which was hosted on a unique website. The website was optimised for search engine visibility, and included the complete brochure experience, as well as the facility for consumers to create their own bespoke eBrochure. The bespoke eBorchures can be tailored to their specific interests and saved to their desktop or emailed to a friend. We created this initiative to enhance the Marriott Resorts experience.