Latitude

The EFT Group

The Energy Financing Team (EFT Group) is a unique European energy trading & investment group, specialising in Western, Central & South Eastern Europe.

EFT leads the development of the European electricity market in the South East, while helping to rebuild & expand transmission network & generating facilities through energy trading.

Corporate Website

Testimonial

"In recent years, the agency have helped us enormously to grow our brand – we now have an instantly recognisable presence in our marketplace. But we wanted to communicate more than business strengths, by highlighting our role in the community as well – Latitude delivered an intelligent and creative response which gives us everything we could want."

James Nye, Group Managing Director - The EFT Group

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Objective
Re-design & develop EFT’s website to project a positive image of the company to the more established trading companies in Central & South Eastern Europe. EFT wanted to present an innovative and forward thinking self-image.
Proposition
We approached the project with a great deal of care and sensitivity to cultural differences in communications. We made a site visit to Belgrade, where we researched the views of EFT employees and reviewed opportunities for appropriate imagery.
Solution
We undertook all photography, developed the content & created a fresh, contemporary design. The site was set up using our own Content Management System, and this allowed EFT to control all future editorial, including an integrated eNewsletter.

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Jory & Company

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The EFT Group

Corporate Website