COCO Collection

Coco Collection own and operate a range of luxury boutique resorts set on some of the most beautiful islands in the Maldives. Coco Hotels & Resorts focus on five star luxury hideaways, while Coco Privé offers exclusive seclusion on your own private island.

Project Brief

To execute a full brand audit; defining the relationship between the master brand and its sub brands, ensuring flexibility for future expansion of the brand architecture.

We aligned the brand values, positioning, vision and mission, creating a point of difference to relaunch Coco Collection into exciting new territories.

Solution

Based on competitor research and workshops we created a strong brand platform that would encompass Coco Collection, it's five star luxury offerings and it's exclusive private island.

This was developed to cover brand identities, core collateral, advertising, brand guidelines and photography. We continue to work with Coco Collection to deliver a focused and consistent brand across all properties and any future developments.

Disciplines

Branding
Strategy
Design
Digital
Photography

↑ Back to top