JW Marriott Marquis Dubai
The JW Marriott Marquis is a landmark hotel in Dubai and for the JW Marriott brand. Two iconic towers create the worlds tallest hotel, offering unsurpassed luxury, a spectrum of business and leisure facilities, conveniently located in the heart of Dubai’s bustling business district.
To create F&B brands for the 11 outlets in tower one of the JW Marriott Marquis. Ranging from the all day dining buffet restaurant, to the authentic Thai kitchen.
Our challenge was to ensure the branding reflected the outlet and it’s personality, whilst keeping the JW Marriott brand essence of unsurpassed luxury.
Each of the brands was developed, to create awe an inspiring dining destination within the hotel. Outlets include Rang Mahal, new Indian fusion from Michelin starred chef Atul Kocchar to Vault, an exclusive wine bar located on the 71st floor.
Strong visual identities were developed, linking the interior styling of each outlet and its brand proposition. We scaled casual vs. premium styling cues to create clean and modern vs rich and authentic identities.
Each of the outlets has a unique and ownable visual style which was rolled out across further brand touchpoints… see how we then created the advertising.