Marriott Hotels & Resorts

Marriott Hotels & Resorts are 4 and 5 star properties that form part of Marriott International's brand portfolio. Today, Marriott International has nearly 2,800 lodging properties in 70 countries and territories around the world. Marriott Hotels & Resorts is part of this international brand.

Project Brief

Marriott International wanted to create an ‘Experience Brochure’ for Marriott Resorts Worldwide. It needed to be enticing, emotive and it had to clearly differentiate the destinations from the corporate side of Marriott as a brand.

Solution

We designed a coffee table brochure that would engage customers, encouraging them to browse and discover the superb portfolio of Marriott Resorts. Through strong visual imagery, lifestyle typography and high quality textures and papers, the brochure exuded quality. It was printed in six languages and, to broaden the reach, we created an eBrochure tool, enabling prospects to customise their own, bespoke eBrochure. This highly targeted approach helped support the luxurious nature of the proposition, while also saving on print and distribution costs.

Disciplines

Branding
Strategy
Design
Digital

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