Vida Hotels and Resorts
Emaar is one of the Middle East's foremost property companies. This project supported their response to a younger, urban market and the launch of a four-star or five-star 'lite'.
To create a business and brand strategy to establish a new kind of positioning, and develop a name and visual identity to embody and bring it to life in English and Arabic.
Inspired by the culinary direction and interior design in place, each name and identity harnessed the food style and culture from which it originated, to enrich the overall dining experience from the menus through to cutlery.