Zubarah Hotels & Resorts

Zubarah Hotels & Resorts is a brand that perfectly reflects its country’s values. Conceived by a local Qatari family, the intention is to create a unique home-grown boutique hotel brand that once established can grow internationally whilst maintaining a personal and undeniably Qatari flavour.

Project Brief

To create a brand that captures the brand’s cultural heritage through a subtle and expressive visual language.


Looking for a genuine point of reference, we focused on the client’s own passion: architecture. Zubarah fort – the entrance to the city – is an important national symbol and this iconic building not only lent us its name, but also the mark which incorporates its distinctively shaped battlements. An arabic version of the logotype, beautifully hand-drawn in an authentic calligraphic style, delivers a confident and sophisticated identifier, supported by heritage colours and a soft, elegant photography style.



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