AB Hotels

AB is a family owned hotel group with well known properties that represent two sides of the British experience, the London pied-à-terre and the charming country house. 

Project Brief

To create two distinctive and modern hotel brands that sit confidently under the parent group.

Solution

By capturing the grace and quintessential British experience of the brand and complementing the period properties with a contemporary twist in their visual identities, they have repositioned themselves within the sector.  Improvements in operations, environment and the complete range of marketing materials helped to deliver unified yet personalised stories for each property.

Disciplines

Branding
Strategy
Design
Digital
Photography

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