The Wellesley

This stunning boutique hotel is owned and operated by Arab Investments. A year after opening, in spite of a prime location, attractive interiors, and devoted staff, occupancy was lower than anticipated.

Project Brief

To develop a clear story that captures the right guests' attention and imagination, position the hotel in the 5* luxury market and build an engaging expression of that story.


Establishing strong strategic foundations built on two simple truths. One, The Wellesley has all the glamour and prestige of a London Grand but on a scale that let staff offer undivided, individual attention. Two, they provide true luxury and life's finer things without apology. This was brought alive in an upgraded identity, brand film and lifestyle image library, plus a sub-brand and microsite for its music offer, Live at the Wellesley.




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