Patina Weddings

Singapore’s newest icon provides an alternative to the traditional wedding. A wedding at Patina is a curated series of experiences delivered on a personal and human scale. As the buildings hosted auspicious occasions in its past life, the hotel will continue that tradition of celebration in their restored glory and fresh design.

Project Brief

To create a unique sub-brand and key sales communications that help promote the Patina Hotel & Resorts wedding offer plus touches for the couples big day in response to wedding enquiries months prior to the hotel opening.

Solution

Grand but intimate, extraordinary but fine… these oppositions align to create a dynamic tension.  A warm, sophisticated colour palette that compliments the hotel brand, the introduction of fashion illustrations by celebrated Japanese artist, Yoco, and a supporting hand drawn typeface, together provide the tools to talk about the ultimate wedding experience. Magnificence in every little detail.

Disciplines

Branding
Design
Digital
Illustration

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