Bluewater Hotel

Bluewaters Island is set to become the new residential and hospitality destination in Dubai. Created and developed by Meraas Holdings, this high-end experience will attract residents and visitors who appreciate the contemporary aesthetic and vibrant lifestyle offered. One of two hotels on the island, Bluewaters Hotel will be a luxury level hotel operated by Jumeirah.

Project Brief

To create a visual identity for a hotel that will become a destination within a destination.


Bluewater Hotel is defined by its duality. Surrounded by activity and excitement yet a source of peace and calm. Part of a shared experience but will encourage treasured personal moments.  And made attractions will draw visitors in but empower guests to enjoy life’s simpler pleasures. These complementary characteristics are symbolised in a confident mark and graphic language that convey that duet in a playfulness of language and layout.



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