Four Seasons Hotel Abu Dhabi at Al Maryah Island

As Four Seasons Hotels & Resorts continues to expand its portfolio, a new member of the family opened its doors in May 2016 in a thriving nerve-centre of business and leisure in Abu Dhabi, set to attract locals and visitors to a destination in its own right.

Project Brief

With 34 floors of striking architecture and unique design elements offering hotel, residences and as always a superlative F&B experience, an identity system for its hotel
and marketing collateral needed to capture the distinctive feeling of this new waterfront landmark and pay homage to the history of the city and the culture of its people.

Solution

A full inventory of hotel collateral was delivered working in dual language throughout on one-off touchpoints for the owner and GM to practical and informational tools for front/ back of house and guests alike. Production was managed directly by Latitude through working with local printers and selected specialist suppliers for bespoke production of menus. The hotel has opened to great acclaim with Four Seasons once more making its mark in an exciting hub of the Middle East.

Disciplines

Design
Production
Implementation

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