La Ville

La Ville is a new hotel due to open in City Walk in 2016. Managed as an asset by Meraas Hotels & Resorts but essentially operated by Marriott under its Autograph Collection, it will be synonymous with upscale, iconic, unique, one of a kind and have its own distinct perspective in an upcoming part of town. The name has already been confirmed as ‘La Ville’, from the French for ‘City’ or ‘Town’.

Project Brief

To create a visual identity for a modern-classic, sophisticated product that will become an elegant, lifestyle destination within the city of Dubai.

Solution

Stylish, iconic architecture celebrates open spaces, providing a sociable setting for guests to meet and mingle or simply a refreshing place to breathe. At the heart of a growing neighbourhood, an inclusive atmosphere awaits where guests can rely on a warm and personalized service. A clean logotype plays on defining the place where the city meets the sky and a new neighbourhood is born. For the sophisticated experience seeker, frequent traveler or stylish socialite looking for a lively urban setting, New Horizons will appear, offering cosmopolitan and social experiences, tailored to individual preferences and moods.

Disciplines

Branding
Strategy
Design
Implementation
Guidelines

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