The Aman experience is synonymous with effortless, barefoot luxury. Each location, both remote and urban, welcomes guests as if to the home of a close friend, instilling a sense of peace and belong amid some of the most diverse natural and historical landscapes. Little has changed since its inception in 1988 and with a huge following of loyal fans all around the world, its name conjures a warm embrace into another world.
To create a bespoke VIP invitation for a number of high profile ambassadors to continue to be or become a part of the Aman family.
As the overall brand was in the throws of being refreshed, an immediate need for a quick turnaround, high end invitation was required, evocative of the discretion and indisputable quality of product and experience that Aman provides. Intended to be hand delivered to each individual, 30 leather boxes were lovingly handcrafted in London along with personalised hand etched VIP cards and a personal note in a relevant language within two weeks before being dispatched to the Aman team for delivery.