Armani Hotels

Giorgio Armani and Emaar have come together to create a unique international collection of hotels, resorts and residences that will set new standards as the finest luxury lifestyle destination in the world.

Project Brief

The Armani Dubai was the first hotel under this joint venture set within the iconic Burj Khalifa, the tallest building in the world. Latitude were brought onboard to help with the pre-opening materials required for ATM, the Arab Travel Market in Dubai to launch the property to the media.


Sleek, stylish and understated, Latitude worked with the Armani design team to design the pre-opening suite of printed materials. The agency then went on to help with a number of on property branded items as part of the hotel implementation procedure.



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