Jumeirah Hotels & Resorts
Jumeirah Hotels & Resorts launched with the intention of becoming the most innovative luxury hospitality group in the world. Launching with the Jumeirah Beach Hotel in 1997 and the world famous Burj Al Arab soon after. Their Stay Different brand promise is evident throughout all customer touch points, creating unique and luxurious hotels throughout the globe.
Our brief from the marketing team was to produce an informative brand communications piece for Jumeirah that would communicate to new leaders in the business the meaning behind the brand positioning, 'Stay Different'.
Through bold graphic imagery, typography and unique stories within Jumeirah to communicate what makes Jumeirah different, the broadsheet size publication hit the mark. With 6 different faces used on the front and back covers, it struck a chord with senior management team.