The Patina, Capitol Singapore

This opening of this flagship hotel marks a landmark moment for Patina Hotels & Resorts. Having created the group brand back in 2012, this property will embody the vision to create unique experience for its guests and establish a new icon for Singapore.

Project Brief

To develop and produce the primary pre-opening communications for the hotel, from marketing and advertising to in-room collateral making sure they deliver on the hotel’s vision to provide intuitive, bespoke service that enhances and inspires its guests experience.

Solution

A celebration of difference, of freedom and of life lived to the full is expressed in the harmonious design and tone of each deliverable to capture the authenticity of the location and local culture.

Disciplines

Branding
Strategy
Design
Digital
Advertising
Marketing
Implementation

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